Whether you are young or newly retired and seek to support yourself as a writer, you need to establish a plan based on understanding the marketplace for selling your work. Expect a slow start and slow returns. If you want to pursue a career in writing, consider keeping a day job with a regular paycheck while you build your credentials as a writer. It may seem noble to suffer as a starving artist, but living the cliché does not guarantee success any more than drinking in excess grants you the writing skills of Hemingway. Keep in mind that Tom Clancy worked in insurance until his earnings from his books exceeded his insurance salary. He did not quit his day job after publication of his first or second book.
One pathway to publication is writing articles on specific topics for magazines, newspapers, and online publications. As newspapers transfer from paper to online formats, keep in mind the vast range of online publishers–professional organizations, corporations, and other outlets–willing to buy your writing. While it would help to have a degree in journalism, you can manage well without it if you take your writing seriously enough to study the market. You produce a product with the written word. You can maximize your time and income by learning about the marketplace and the process.
For example: Let’s say you have a blog about your hobby–bicycling. As your readership or following grows, you become an expert or a source of valuable information. You interview bike racers, bike repair experts, and so on through your blog. Why not share your passion with other like-minded bicycling enthusiasts by offering your blog to the largest biking association or manufacturer? Don’t they need content for their magazine and website? Why not earn income from something you are already happy to do for free?
In this series I will present Things You Need to Know to Write for publications:
- Types of Articles,
- Finding Your Topics,
- Generating Story Ideas,
- Interviewing Sources,
- Query Letters & Guidelines,
- Writing the Article,
- Fillers & Sidebars,
- Reprints & Rewrites, and
- Tracking your Work.
I will share my knowledge of three decades as a working journalist and other resources available to help you. I have taught writing to police officers, students who speak English as a second language, middle school students, and fiction writers. While building my career as a fiction writer, I worked as a technical writer and journalist by day and helped support my husband through medical school. For more information about me and for samples of my writing, see my website: https://jonimfisher.com. Developing a writing career is not for sprinters. If you decide to take up the marathon of a long-distance career in writing, enter the race with knowledge.
Editors seek articles that entertain, enlighten and inform. No matter how brilliant your article may be, if it isn’t NEWSWORTHY (meaning valuable and interesting for their publication’s readership) then the editors will not buy it. Each publication has its own readership measured in numbers and demographics. Demographics show the readership by age range, race, gender, cultural background, politics, religion and other factors. For example: Working Mother readers are predominantly women, but probably not the same women who read Cosmopolitan.
I will show you how to analyze a publication to determine its demographics, style, and fit for your work. One popular source of listings for magazines is the Writer’s Market, which gives a paragraph description of a publication. Here is an example:
Christian Science Monitor This world-famous American newspaper seeks “upbeat, personal essays from 300 to 900 words.” Their current requirements include travel, parenting and seasonal essays. Read the guidelines for updated information. Payment: $75-$160 on publication. Guidelines: http://www.csmonitor.com/aboutus/guidelines.html#homeforum. [It also lists contact information, such as the name, title, and mailing address of the person to query, their response time, whether they pay on publication or before, and how many readers subscribe to the publication.]
Let’s begin with an overview of the work strategy or process needed to get your article from concept to publication.
WORK STRATEGY OVERVIEW
Every week bring 25 article ideas to the desk. An idea is a topic or subject combined with an approach or slant. To test an idea, ask it as a question and then answer the question. For example: What is the quality of local news broadcasts? They have become entertainment (or agenda?) focused instead of informative and objective.
- Choose the idea to develop into a query or article by how exciting it sounds to you. If you don’t get revved up about research, interviews and so on, then your reader will sense the lack of enthusiasm. Find the idea that matters to you to pursue and develop.
- Develop a statement that captures your story idea in 25 words. Post this where you can see it as you research and develop the story to keep your focus. Find the fresh perspective or slant or attitude toward this subject. Target your ideal readership by demographics (age, education, location, income, experiences). Why should this target reader want to read your article? Example: A couple raised in the sixties teaches their daughter the fine art of rebellion to empower her to live boldly as a Christian.
- Develop a headline and subhead. Example: Teaching Your Child To Rebel; Raising Lions From Lambs. This idea developed from frustrated parents raised in the sixties who want their children to avoid following dangerous teen trends and peer pressure by asserting themselves as individuals and thinking independently.
- Write your grabber lead sentence and keep it short, 8 to 15 words. Put the grabber fact or quote first. For example: A teenage Christian is more likely to be ashamed to admit being a virgin than to try marijuana.
- Develop your main points and state them at the top of clean pages. Jot facts, ideas, and examples to support the statement and so on for each page’s main point. List experts to interview, sources for more research, myths and misconceptions about this issue, scripture or other references related to each main point.
- Organize the structure or layout of the whole piece. What is the logical order of the main points? Which order will deliver the smoothest flow?
- Conduct research and interview experts.
- Write. Flesh out each main point. Keep sidebars in mind. What is the take-away value from each of these points? Think relevance and practicality.
- Step away from the desk. Go work on a different project. Come back later and read the article like a reader, fresh and objective.
- Edit, rearrange, delete, refine and hone everything to the focus of the piece. Read it aloud into a tape recorder. Listen to it. Polish it.
- Send the query letter to the magazine, or online publishing organization this piece belongs in. Make a list of other candidate buyers and file the list with the piece.
- If you get a ‘no thank you’ letter from one publication, immediately send out a query to the next one on the list.
- Track your queries, acceptances, publication dates, payments and rights. An example tracking chart will be provided as a pdf in a later blog.
- Two months before the rights revert back to you on a published piece, send out a query to another magazine for this article [to publish as a reprint or a new piece to suit the buyer’s readership].
Selling reprints or rewriting an article to sell to other publications will multiply your income. Your research, interview and writing time can pay off repeatedly when you refocus your article to suit different groups of readers.
Editors will notify you of their policy regarding reprints. Generally, the larger the buyer’s organization, the less likely they are to buy reprints. However, once you have done the research on an article and topic, you can rewrite the article with a new angle or slant or perspective to suit the next publication.
For example: I published an article in an aviation magazine about earning my pilot’s license. In that publication I freely used aviation vocabulary without having to explain it. When Christianity Today bought the article, I rewrote it to suit the focus the editor requested—how a hobby brought a married couple closer. Hubby and I both fly, so writing from the perspective of a married Christian was easy. I had to define the aviation terminology, but the focus of the article was on how aviation affected a marriage, so the substantial rewrite earned me a higher fee. They paid the fee for an original article, and they also gave attribution to the previous publication with an endnote. The fact that the article/topic appeared in an aviation magazine gave it more credibility.
The King and Queen of freelance writing are Robert Bly and Kelly James-Enger. Bly is the master of copywriting and he shares his expertise though his books, most notable of his collection is:
Kelly James-Enger has made a very comfortable living as a freelance magazine writer on topics of health, fitness and nutrition. She shares her freelance experience and knowledge in these books:
A few terms you need to know:
Front of Book—the part of the magazine before the feature articles appear.
Kill fee—a magazine buys your article for a percentage of the full payment to keep it off the market for a period of time.
Rights—First North American Serial rights (an original work), Second North American Serial Reprints (a reprinted work or a work with large sections reprinted from a previously published article)—see contract for “buys all rights” or the length of time the rights belong to the publication. Typically, rights last 30 to 90 days after the date of publication. Reprints are often half of the pay of the original or less than the second magazine pays for an original.
Writing on SPEC—this means that you are writing on speculation that the magazine will buy the finished article. The editor may ask a writer to submit on SPEC if this is the first work submitted to this magazine. This gives the editor the right to refuse to buy it if it is not up to the magazine’s standards or style or may cause controversy. If the editor sends a contract, then the work is considered writing “on assignment” and the editor will demand changes if the work does not meet his standard.
I will define publishing terms throughout the series. I welcome comments, questions and sharing of this series.
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